Behind the scenes, we find three friends, Klara Zethraeus, Karin Wisnes and Emma Vintäng, who decided to create their own vision of a label. The idea started when they couldn't find the clothes they wanted, the resistant favourites they were searchingfor in vintage shops. At the same time, they were longing for a feeling, for garments with history - as the ones they love to wear.
We find I using Billy's shirts and finding from grandma's wardrobe, mixed with t-shirts and worn out shoes. The materials represents vintage luxury, shows contrast and vary from the fine silk to organic cotton and wool.
With inspiration drawn from themselves, lovesick persons and some bittersweet movies - the tale of Billy and I was born.
