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Ida Pyk is a fashion label created by model, writer and provocateur Ida Pyk.

Ida Pyk’s vision is to highlight personal creativity and unconventional looks. The idea is to reflect the society we live in and make a statement, using humor and irony as a tool. All garments are vintage used by the Swedish armed forces. This is an environmental, ethical and economic choice. Every garment is a work of art - hand printed, numbered and signed by the artist.