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It is all about straying from the cut path, interweaving the timelessness of the classic. And it is about conveying manliness. Not trendy manliness. Just plain manliness unburdened from narrow mindedness and shallow aesthetic constraints. Since its launch in 2006, Via Snella has created male fashion, seeking to pave new ways in the perception of masculinity, the body, and the unique self we all carry within. The creative mind behind the brand is Stockholm-based designer Lina Zedig.