Ben Sherman

In 1963, Ben Sherman came back from America with the idea of making a button-down shirt. Having noticed the style adopted by polo players of the time who used the button-downs to keep their shirt collars where they should be whilst riding, Ben Sherman set about creating his own. Taking inspiration from his Fathers work as a tailor, he created an icon and this practical, yet stylish garment was soon adopted by a set of style leaders back in England. Having been adopted by many of the significant cultural movement over the past five decades, Ben Sherman now presents a full lifestyle offering, available in over 40 countries worldwide and continues to embrace a heritage of modernism. In 2010 Ben Sherman also presented the new more fashion oriented collection Modern Classics, that was launched in a limited amount of stores in Sweden and the U.K.