Billy and I is clothes. They love fine material, like silk for instance, and to use these material in an unexpected way. They also love how a single garment can have several expressions depending on the wearer. One can say that their designs are driven by styling ideas. In Billy and I's world, the wearer (the “I”) is in charge and clothes is a mere tool. Billy, however, is the source of inspiration. It can be music or arts, or people. It’s just love. Billy and I don’t like to dictate a certain style or ideal. They want to inspire.