Cheap Monday offer many different types of clothes for both male and female. They are especially wellknown for their jeans with a very slim fit and has been associated with many alternative musical genres. Today Cheap Monday offers a wider range of clothes and different jeans fits. In addition to their clothing collection Cheap Monday also sell jewellery, bags and underwear. Cheap Mondays business idea is to offer their customers fashion to extremely good prices. Their strategy is to share retail space with more exclusive brands, in boutiques where founders themselves would choose to do their shopping. Cheap Monday is today represented in more than 28 countries and 1000 stores worldwide.