Dr Denim Jeansmakers is a family business from Gothenburg, Sweden. Dr Denim make a new interpretation of scandinavian design combined with old fashioned denim tradition. With more than 30 years of experience in the denim business, they know everything about weaves and washes. Dr Denims slogan reads: "A good pair of jeans is like a member of the family." Dr Denim was the winner of Sportswear International Fashion Award for Best Denim 2008.