Kuyichi
In the year 2000 the founders of Kuyichi, NGO Solidaridad, wanted to introduce organic cotton in the clothing industry. First, Solidaridad tried to convince the big players in the denim industry to use organic cotton, in order to improve the working and living conditions in developing countries. None of the brands were interested and Solidaridad started their own fashion brand in response. In 2001 Kuyichi was born. Kuyichis innovative role in exploring and developing new sustainable garments production, has lead to a new accepted conscious approach in denim & fashion. Next to the environment, Kuyichi takes care about the social circumstances of the people who grow our cotton or make our garments. Since the launch Kuyichi has rapidly expanded and is now represented in more than 500 leading stores across Europe. Kuyichi is planning to open several shops and shop-in-shops across Europe onward. Being fair, being real and inspire other to do the same. That’s Kuyichis philosophy. Love the world!