L'Homme Rouge is a consequence of the events during our lives. The idea of the company derives from the distrust in todays overconsumption. LHR wants to counteract this mentality and therefore they focus their production on garments with timeless design. A L'Homme Rouge product grows old with you and we stay by your side for many years to come. the most of the items has a classic design, which make them less sensitive for changes in style and trend. Quality is a major concern, but they don't create for the rich people. I guess you could say that they create for the caring customer. See L'Homme Rouge products a as investment.