Lagom

Lagom is the name of the swedish streetfashion and avant garde brand designed by Daniel Adams-Ray from the hip hop band Snook, Nette Sandström and Martin Lydén. Everything started when Snook weared special designed clothes for the swedish radio music awards, “P3 Guld”. Lagom was born and the rest is history.

The history of the the swedish word Lagom: When the vikings took time off from burning and pillaging, they used to gather around the campfire to down a horn of mead. Though their thirst was great after all their exertions, it became a matter of honour for each warrior to ration his intake so that the horn didn´t run dry before everyone had a swig. In other words, one had to drink team-wise, or laget om, later shortened to lagom.