Utilizing its distinctive red white and blue French flag logo and drop-dead sexy advertising, Le Specs commanded a powerful media presence in the 80’s, enjoying an unprecedented level of brand recognition. Re-launched in 2006 after a 20 year vacation, the iconic Australian sunglass label Le Specs is renowned for its fashion-forward and innovative designs at a price that won’t break the budget. Defined by the reinvention of classic shapes, Le Specs has forged a position in the marketplace as the leading youth-driven, fashionforward brand.