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ODEUR

Odeur is a Swedish fashion brand founded in 2006 by Petter Hollström. Odeur seeks to challenge conventional notions of how basic garments are constructed. A playful relation to the silhouette, a focus on details and unexpected cuttings characterizes the Odeur collection. The result is often slightly oversized garments which all are endorsed with the scent of Odeur – an androgynous, clean, white and light scent.