Ondo Jeans is a Swedish denim brand founded by Björn Rosander in 2007 with influences of the typical clean and raw Scandinavian style combined with Japanese denim tradition. The name “Ondo” is Japanese for rhythm and temperature and was created for the passion of design, fashion and denim. Initially, Björn started to sell jeans only to his closest friends in his small flat, but an increasing demand for Ondo Jeans made him expand his business. Comfort and style are two essential components in the concept, which has been developed through a genuine passion for denim. The brand aims to give each customer a unique piece of clothing without compromising its vision.
