Tiger of Sweden's history started in 1903 in Uddevalla, a small town on the Swedish west coast. The brand has its foundation in a strong confection tradition and solid tailoring skills refined for 109 years. In 1993 Tiger of Sweden was repositioned with a clear vision of taking the suit from the bank to the street. Since then, Tiger of Sweden has gone from being a tailoring brand for gentlemen to become an international design brand, including men's, women's and Jeans collections with a wide range of shoes and accessories. Tiger of Sweden is worn by, among others, rock bands such as The Hives, Mando Diao and Kaiser Chiefs.